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WMNS AIR JORDAN IV SHIMMER
Heat Check 1. September, 2021
The strength is in the collective! The trailblazing MADWOMEN crew took the reins for the all-new WMNS Air Jordan IV ‘Shimmer’ campaign. Starring five members who embody the collective’s core values of encouragement, motivation, and support, the editorial expands upon the AJ IV’s inspirational story.
The MADWOMEN Collective is operated in its entirety by women who focus on working together and lifting each other up. Their name pays homage to their fellow women who they admire for their creativity, confidence and power! The collective’s priority is to create a space for growth, learning, female empowerment, and overall good vibes.
Firmly convinced that inclusivity should always standout, the Air Jordan 4 “Shimmer” celebrates women who create safe and inclusive spaces for other women within their own communities – a mantra the MADWOMEN collective embodies to the tee. The all-new colorway combines burnished leather and soft nubuck in warm and earthy tones that’ll age and naturally sheen over time.
The WMNS Air Jordan IV ‘Shimmer’ releases on Friday, August 3rd, at WAVE.